SmartPlay to collaborate with Qualcomm for 3G solutions

BANGALORE, INDIA: SmartPlay Technologies, a leading provider of Semiconductor, Mobile Software & System Design services, will offer 3G feature-phone and smartphone solutions designed to operate on Qualcomm Inc.’s chipsets using multiple operating systems, including Brew Mobile Platform (Brew MP) and Android.

SmartPlay will introduce customized 3G solutions for the India market in late 2010, and will expand into South East Asia, Middle East, Africa and other emerging markets by 2011.

“SmartPlay’s objective is to deliver cost-effective 3G smartphone solutions with compelling user experiences particularly optimized to meet the needs of India and other emerging markets. SmartPlay has strengths in mobile software and systems solutions and has built strong engineering talent in the areas of baseband & RF design, modem, multimedia, user interface and applications software, as well as system test,” said Pradeep Vajram, CEO of SmartPlay Technologies.

“We are proud to collaborate with Qualcomm, a global leader in 3G and a leading wireless chipset provider, to deliver a comprehensive portfolio of 3G solutions and take leadership in India’s fast-growing 3G market.”

“Qualcomm is pleased to join forces with SmartPlay, India’s leading mobile design house, to bring customized 3G smartphone solutions for India and other emerging markets,” said Kanwalinder Singh, president of Qualcomm India and South Asia and senior vice-president of Qualcomm Inc. “SmartPlay has strong technology and domain expertise as a design house, and their customized solutions will offer an innovative and differentiated 3G smartphone experience to meet the needs of discerning India consumers.”

SmartPlay will create compelling user experiences for various Indian user segments – ranging from youth, working professionals, sports fans and the elderly. To enable a mass market smartphone experience in India, SmartPlay will initially focus on the Brew MP operating system, whose flexibility and openness will enable quick customization of India-specific features and applications.

SmartPlay will offer its design customization services to leading Indian private brands seeking to sell differentiated phones in the fast-growing India 3G market.