ZHUHAI, CHINA: Actions Semiconductor Co. Ltd, one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, announced the introduction of its new ATM701x product family.
Following an effective sampling program and positive customer response, the ATM701x product family was successfully launched in the China and worldwide markets in April 2012 and is ramping up volume production with selective customers in May 2012.
Actions' ATM701x product family supports the latest version of the Android OS also known as, Ice Cream Sandwich. With the CPU core running up to 1.2GHz, high performance 3D GPU and full spec 1080P video encode and decode engine built-in, ATM701x is well suited for the Tablet market as well as other Android-based applications like game consoles, Internet TV boxes and automotive applications.
In addition to providing outstanding hardware capability, ATM701x's solution is also equipped with the excellent software capabilities to fulfill end user's needs. For example, the fast boot up mechanism can shorten the Android OS power up lead time from 50 seconds to 10 seconds. Additionally, the support of Adobe Flash will enhance the web surfing capability.
In the consumer electronic market, people look for good quality products at the lowest cost. This is another strength of ATM701x. The ATM701x family supports 8bit/16bit DDR3 and the latest 60bit ECC MLC/TLC NAND Flash.
Bundling with the companion chip ATC260x, this two chip combination has an integrated HDMI transmitter (TX), low-voltage differential signaling (LVDS) interface, Power Management Unit (PMU), Analog Audio Codec, Class-D amplifier and Ethernet MAC plus PHY. The printed circuit board assembly (PCBA), contains limited external components, which translates into overall cost savings.
"Our goal is to provide a powerful solution with differentiated features and the most competitive total bill of materials (BOM) cost," stated Dr. Zhenyu Zhou, CEO of Actions Semiconductor. "Together with the user friendly development kit, the ATM701x product family provides the best choice for our customers to create new products for different market applications."