Kingston partners with Ingram Micro for its DRAM business in India

MUMBAI, INDIA: Kingston Technology, has announced the appointment of Ingram Micro India, the largest IT broadline distributor in India, as one of its national distributors for its DRAM business in India.

Ingram Micro has been one of Kingston’s supportive distributors in APAC region, including Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam. Being a close, long-term channel partner, now Ingram Micro continues to give its full support to Kingston in the Indian market.

This partnership between Kingston and Ingram Micro India aims to increase Kingston’s DRAM market share in India and the product availability to its consumers.

Many DRAM players are competing in the India market, due to its big potentials and large local demands. As the No. 1 independent memory module maker in the world, Kingston is committed to offer top-rated, reliable memory products to the Indian consumers, expecting to bring the most pleasant experience for local consumers.

Since Ingram Micro is the No. 1 IT broadline distributor in India, local consumers will be able to purchase Kingston’s full-line of DRAM memory products in India through its extensive distribution network.

Scott Chen, VP of APAC Region, Kingston Technology, said: "As the leading technology distributor in India and around the globe, Ingram Micro has all the requisite expertise and experience to help us build up a strong footprint for our DRAM products in India.

"We have chalked out an aggressive sales plan with Ingram Micro to leverage on their channel relationships and network, creating a strong channel pull and having end users connect to our offerings. The partnership will facilitate Kingston to grow our market share in India; in addition, Kingston’s loyal consumers would be able to get their desired, preferred DRAM module products more easily from now."

Shailendra Gupta, senior EVP and president, APAC, Ingram Micro Asia Pte Ltd, added: "Kingston is a key vendor partner for Ingram Micro worldwide and we are pleased to extend this relationship to India. This represents an excellent business opportunity for our large reseller base who can expand their portfolio through addition of market leading Kingston products. Our extensive distribution infrastructure in India will help realize mutual business potential for Kingston and Ingram."