Friday, November 12, 2010

Amlogic unveils integrated ARM Cortex-A9 chip for next generation of HD multimedia and 3D experience

SANTA CLARA, USA: Amlogic, a leading fabless semiconductor company providing advanced solutions for a wide range of consumer applications, announced the availability of Amlogic's newest high-performance HD computing platform, the AML8726-M system on chip (SoC). This new SoC is powered by Amlogic's proprietary HD video decoding engine, an ARM Cortex-A9 processor and an ARM Mali-400 GPU and produces world-class performance for full 3D gaming.

Amlogic has integrated full 1080p high-definition video capabilities and a range of connectivity options that will enable Amlogic's partners to bring next-generation consumer electronics products to market at a cost-effective price point.

The Amlogic and ARM partnership began just a little more than a year ago, with Amlogic licensing key ARM technologies and utilizing ARM services to aid in development. "By using CPU, GPU and system IP technology from ARM, we were able to bring this new chip platform to market in record time," said John Zhong, CEO of Amlogic. "The ARM IP is designed with the entire SoC system in mind, which helped us minimize the development window to meet consumer demand for the next generation of electronics."

"Amlogic has a proven track record of opening up new markets for its partners," said Ian Drew, executive vice president of marketing at ARM. "With the new AML8726-M, Amlogic continues that tradition, providing a computing platform for its partners to move quickly to compete on price and performance in a variety of consumer electronics segments such as tablets, set-top boxes, digital photo frames, DTV and other connected devices."

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