Monday, June 14, 2010

AMIQ outsources DVT sales activities in Asia and Israel to EDAcon Partners

BUCHAREST, ROMANIA & HOD-HASHARON, ISRAEL: AMIQ EDA s.r.l., the leading provider of integrated development environments (IDEs) for the e and SystemVerilog verification languages, and EDAcon Partners Ltd., an innovative provider of outsourcing services including sales strategy, management, and execution and technical marketing to EDA and (intellectual property) IP vendors, announced that the companies have entered into a sales agreement.

Under this agreement, AMIQ has outsourced the sales activities of its Design and Verification Tools (DVT) product line in Asia and Israel to EDAcon Partners Ltd.

EDAcon offers a new model in the EDA industry, saving EDA vendors years of work and millions of dollars. It provides a worldwide network of experienced sales representatives, which are local to each country and have a proven track record in selling EDA products.

“We are very happy to partner with EDAcon and have it drive the sales of our DVT IDE in Asia and Israel”, said Cristian Amitroaie, AMIQ’s CEO. “EDAcon’s vast knowledge of the Asian market and business cultures and its broad network of representatives enables us to start selling in these regions almost immediately, eliminating the need of investing significant effort and money to set up our own sales channel”.

“AMIQ’s DVT platform makes a significant impact on the efficiency and quality of verification code development and maintenance”, said Coby Hanoch, EDAcon Partners’ President and CEO. “We are impressed with how fast the verification engineers see the value of this solution and adopt it”.

The EDAcon Partner representatives working with AMIQ are:
ISRAEL: Satris Group Ltd;
INDIA and SINGAPORE: CMR Design Automation P Ltd;
CHINA: OnePass Solutions Ltd;
TAIWAN: Kaviaz Technology Co. Ltd
KOREA: Incusolution Co. Ltd
JAPAN: Synkom Co. Ltd.

EDAcon Partners will be supporting AMIQ at this year’s Design Automation Conference (DAC) in Anaheim, which starts today, and runs till June 16.

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