Hisense debuts Hi-Touch TV at CES

QINGDAO, CHINA: Hisense's executive vice president Lin Lan introduced the company's newest technologies and products debuted at the CES 2011.

Hisense's Hi-smart TV, Hi-Touch TV, Internet-connected TV, OLED TV and large-size cinema TV demonstrate the company's major breakthroughs in technical pre-research and new product development.

Hisense demonstrated its Internet-connected TV at the show through partnership with major portals such as Yahoo!, Vudu and Opera. Hisense's new Hi-Touch TV frees consumers from the traditional touch-operation and allows them remote control within a certain distance through gesture moving, bringing you the fun of human-machine interaction and convenience from fashionable technology.

Lin Lan said Hisense, on the basis of keeping their LED product advantages, will focus on intelligence and human-machine interaction products in their next step of technology development.

To follow the technology trend, Hisense established its North American multimedia R&D center in Atlanta in August 2010. The center is not only equipped with top software and hardware engineers, but also equipped with the most advanced R&D and testing equipment, providing powerful support for the company's further development on the world's leading technologies.

The company's technology innovation and product development efforts are now on a rapid track. Hisense delivered a year-over-year increase of nearly 40 percent in revenue in overseas markets for 2010, especially a significant year-over-year increase exceeding 300 per cent in the US market for the first 11 months of the year. The Hisense brand successfully entered the mainstream home appliance chain channel hhgregg and experienced a good sales performance.

Lin Lan said: "Hisense will be poised for skyrocketing growth in overseas markets over the next three years by expanding its presence in the world. More specifically, the company plans to establish four to five research and development centers in some developed countries and further expand its global sales network while setting up branches and offices in major markets and manufacturing facilities in countries and regions with cost advantages, with a view to improving its R&D, production and sales systems and laying a sound foundation for the company to become a top world-class brand."