MUMBAI, INDIA: GIGABYTE Technology India Pvt Ltd, a leading manufacturer of motherboards, reported a 37 percent year-over-year (YoY) revenue growth in Q4 FY10, providing a fitting ending to an outstanding year in which its motherboard sales in many Tier 2 and Tier 3 regions grew by over 100 percent.
This result confirms the growing recognition of the value that GIGABYTE motherboards offer to customers in the Indian market, and the success of GIGABYTE’s aggressive marketing strategy in the country.
GIGABYTE accomplished this remarkable YoY growth by successfully undertaking a number of sales & marketing initiatives through the year 2010. These initiatives included adding more channel partners, increasing channel penetration and spread in the upcountry markets, sustaining growth in established markets, re-inforcing post-sales infrastructure for both partners and customers, and attaining the No. 1 position in terms of channel satisfaction.
However, the major credit for the successful year goes to GIGABYTE’s innovative, result-oriented programs for its channels, which drive over 85 percent of the company's business.
Rajan Sharma, GM, Marketing and Sales, GIGABYTE India, said: "During Q4 FY10, we continued to successfully execute our proven programs and schemes for channel partners. We were able to leverage our distribution strength, spread and expertise to reach new regions and partners. Our local resources were spent more on channel
building, education, training, marketing and brand-building activities that ensured sustainable and continuous demand generation.
“In Q4, we also continued with the smooth transition of our business model to Direct Shipment, which began in Q3. We thank our distribution partners for ensuring growth during this crucial period.”
The company’s channel-focused initiatives helped in substantially increasing the number of partners committed to the GIGABYTE brand. While over 2,000 resellers registered for the Q3 2010 GIGABYTE Value Partner Program (GVPP), the company expects to increase its Value Partner base to over 2,500 with its current GVPP.
In mid-2010, GIGABYTE launched a DOA (Dead on Arrival) warranty policy for Channel Partners, who buy from its authorized distributors. To facilitate this policy, the company stocks adequate buffer quantities of motherboards at all branches and RMA locations. Its post-sales infrastructure includes a service network spread over 100 locations across India and a dedicated RMA team.