Siano powers GPS mobile TV revolution, teams with world's largest PND makers

NETANYA, ISRAEL: Leading mobile TV chip maker, Siano Mobile Silicon announced that the world's largest Personal Navigation Device (PND) makers, Garmin, Mio, Navigon and others -- have integrated its leading MDTV receiver chips into their latest consumer GPS products.

The design wins represent a major penetration of the consumer GPS market for Siano, further enhancing its position as a one-stop shop for MDTV chip solutions in emerging mobile TV markets.

Based on Siano's family of high-performing receiver chips, the PND devices will offer a superior mobile digital TV (MDTV) viewing experience - enabling reception in the most extreme conditions to meet the high demands of PND users, such as crystal clear reception in tough urban canyons, and when traveling at high speeds.

Siano enables all vendors with 'free-to-the-user' mobile TV viewing, transmitting television programmes from major terrestrial television channels. Representative of Siano's global market reach, the navigation plus TV devices with Siano inside are available in Korea, Europe, China, and Brazil, supporting the different mobile TV technologies of these regions.

"Personal Navigation is a perfect fit for mobile TV roll-out." said Alon Ironi, CEO of Siano. "Characterized by large screens, powerful graphics/video performance and mobility - digital television on-the-go is the ultimate complementary feature for navigation devices. We are excited to be working with the top global PND brands - and look forward to accelerating the adoption of mobile TV into GPS consumer markets worldwide."

Michelle Abraham, Principal Analyst covering mobile TV at research firm In-Stat, added: "Mobile TV opens up audiences and markets for PND vendors. Given the consumers' desire to access multimedia content on the go, combining GPS with additional entertainment services such as mobile TV is a must have criterion for PND players to maintain their competitive edge in the market."

Siano will be demonstrating the latest in MDTV innovations at CES 2010.