MediaTek MT8530 is world's first DivX Plus HD certified chip to power Blu-ray Disc players

SAN DIEGO, USA & HSINCHU, TAIWAN: DivX Inc. and MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, announced the DivX Plus HD certification of MediaTek's MT8530 chip.

This chip is designed to enable Blu-ray players to playback DivX Plus HD video based on H.264 technology and using the MKV container, providing consumers with a true cinematic media experience at high-definition resolutions up to 1080p.

DivX Plus HD Certification is the highest level of certification available from DivX and supports the playback of all content created with DivX software. Available on www.divx.com, DivX software allows users to create and playback H.264 video in a .mkv file container.

DivX Plus HD Certified devices will playback previous versions of DivX video, premium Hollywood content in the DivX format, and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

Known for great performance, visual quality and interoperability on any DivX Certified device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices.

"DivX Plus HD is clearly the standard for high-definition digital media playback in the living room," said Joe Chen, GM of Digital Consumer BU of MediaTek. "Our new MT8530 chip delivers the high-quality HD viewing experience consumers are demanding on the next generation of Blu-ray players."

"MediaTek is a market leader and their incorporation of DivX Plus HD technology into their latest chip is a significant milestone for DivX," said Kevin Hell, Chief Executive Officer at DivX.

"We continue to partner with CE manufacturers to bring DivX Plus HD Certified devices to market, further expanding the DivX ecosystem so consumers can enjoy a wide variety of high-quality HD content at any time, on any device, from any manufacturer."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.