Tuesday, February 16, 2010

Mixel and Graphin announce MlPl M-PHYSM strategic partnership

SAN JOSE, USA: Mixel Inc., a leader in mobile mixed-signal IP, and Graphin Co. Ltd, an emerging leader for image sensor evaluation suites, announced that Graphin™ will license the Mixel M-PHY IP and that the two companies will collaborate to produce a “Golden M-PHY” IC to be used in Graphin’s evaluation systems.

Mixel will support Graphin’s plans to build an M-PHY evaluation system, and the two companies will collaborate in developing and supporting a vibrant MlPl ecosystem.

Mixel and Graphin plan to capitalize on their leadership positions in the D-PHY IP and evaluation system markets, respectively, and extend those leadership positions into the M-PHY marketplace, which is now in its infancy.

Mixel is leveraging its Silicon Proven 5Gbps technology used in the MXL-SRDS-4254 to rapidly make the “Golden M-PHY” IC available to Graphin and its other customers.

“We considered many options before choosing Mixel as our M-PHY partner. Mixel’s mobile mixed-signal IP leadership and silicon-proven technology were critical factors in our decision,” said Kurosawa-san, President of Graphin. “We are confident that this effort will play a key role in accelerating the adoption of MIPI as the next generation mobile interface, and will help Graphin and Mixel to further cement our leadership positions,” he added.

“We are delighted that Graphin, the premier image sensor evaluation company, has chosen Mixel as its M-PHY partner. We are looking forward to working closely with Graphin to provide our end customers with the best possible MIPI PHY and evaluation solutions,” said Ashraf Takla, President and CEO of Mixel.

“A unique attribute of the MIPI M-PHY standard is the many options that it supports. In most of the target applications, power, area, and total cost are all parameters of paramount importance. The M-PHY standard allows for many options that enable an optimized, shrink-wrapped solution for many different applications by using the right mix of options. The permutations are huge, and a one size fits all approach will not do. This kind of market place plays to Mixel’s strengths, namely being able to provide silicon-proven yet customizable, high quality differentiated IP at reasonable cost,” he added.

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