INSIDE Contactless @ Cards Asia 2009

AIX-EN-PROVENCE, FRANCE: INSIDE Contactless, a leading provider of advanced, open-standard contactless chip technologies, participated in the upcoming Cards Asia 2009 conference and exhibition. held from April 21st- 24th in Singapore.

They showcaseed the latest technology products comprising their range of NFCs and contactless payments. In addition, they presented on the future of multi-application contactless cards during the conference. INSIDE’s regular participation in Cards Asia 2009 demonstrates the company’s continuing commitment to the Asia Pacific region, and provides the company with the opportunity to continue building relationships with new and existing customers and partners as the market for mobile phone, banking and security applications evolves.

“As contactless payment cards have become well established in Asian bank card markets, the stage is now set for the next wave of converged applications, and new multi-application card products can provide users with greater differentiation and top-of-wallet ‘stickiness’ by allowing for a more personalized and valuable point of acceptance experience, said Goh Say Yeow, Asia president for INSIDE Contactless. “Converged payment, retail loyalty, transit fare collection, access and identification applications provide card users with the ability to precisely tailor the customer experience to meet their marketing objectives.”

INSIDE’s third-generation MicroRead chip, which was launched on February 6, 2008, provides the broadest range of Near Field Communication (NFC) options that enables numerous new contactless applications. Already in use by the major handset makers, the MicroRead suite combines third-generation silicon, a full set of interfaces, NFC software libraries and APIs, a field-proven reference design and robust standards support into a turnkey contactless reader solution.

The MicroPass intelligent payment platform is designed to power open standard contactless and dual-interface bank card payments along with other value-added applications in all global regions. Based upon a RISC architecture and optimized to the demanding requirements of contactless transactions, each of the MicroPass family of products is designed specifically to meet the demands of user organizations in the bank card payments, transit, ID and access control markets.