MStar Semiconductor agreement with THAT brings dbx-tv’s highest quality audio to DTV

MILFORD, USA: dbx-tv, a leading provider of audio intellectual property to the television industry, announced an agreement with MStar Semiconductor (Taiwan). MStar, the world’s leading provider of ICs for digital television, will integrate dbx-tv’s signature audio product suite into MStar's market-leading digital television system-on-a-chip (SoC) solutions.

Responding to consumer demand for high-performance audio in the TV-viewing experience, MStar will incorporate dbx-tv’s best-in-class TV-audio technologies: Total Sonics for enhancing TV audio and Total Volume for automatic loudness (volume-control) management.

“By optimizing dbx-tv’s Total Sonics and Total Volume in MStar’s TV SoC, dbx-tv’s solution can achieve even greater audio performance in MStar’s all-digital TV platforms than any other audio processing solution,” said Kevin Kang, VP of Sales and Marketing, MStar Semiconductor.

“Our partnership with MStar is a huge step toward ensuring that TV viewers will enjoy the highest-quality audio experience,” said Les Tyler, president of THAT (dbx-tv parent company). “With our dbx-tv audio enhancement algorithms embedded in their TV designs, MStar’s TV-maker customers can compensate for small speaker size or acoustically-compromised placement. This ensures that the sound will measure up to the great HD picture.”

dbx-tv's Total Sonics technology is unique in that it works in conjunction with Total Cal™, a test, measurement, and calibration environment which allows TV makers to quickly adjust Total Sonics to suit specific TV models. "With literally hundreds of different models to design each year, TV makers need a quick and effective solution for audio tuning," said Tyler. Kang added, "Total Cal gives our customers the tool they'll need to optimize the dbx-tv configuration to get the most out of each TV model with minimal time and effort."