SAN JOSE, USA & ST. ALBANS, ENGLAND: Initio, a leading provider of high-quality cost-effective ICs and solutions for storage devices, has taken an ARC 600 license to address the explosive growth USB 3.0 and solid state drive (SSD) controller market.
The ARC 600 will be embedded within USB 3.0 bridge controllers and SSD controllers to provide a Serial ATA2 to USB 3.0 Bridge and/or individual SATA2 and USB 3.0 outputs.
The ARC 600 replaces an 8051 which is overwhelmed by the processing requirements of this application. The ARC 600 also has the advantage of occupying the same silicon area and operating at the same level of power as the 8051 it replaces.
The USB 3.0 (SuperSpeed USB) market is expected to begin shipping as discrete silicon this year with broad deployment of SuperSpeed USB-enabled products expected in 2010 according to market research firm In-Stat.
The interface will target applications requiring high rates and volumes of data transfer, such as external storage, consumer electronics, and communications devices with increasing amounts of storage.
The replacement potential for USB 3.0 is enormous. In-Stat counts more than 2.6 billion USB-enabled devices shipped in 2007 and expects annual shipment growth of USB-enabled devices through 2012 to be 8.3 percent. SSD unit shipments will also enjoy strong growth. IDC predicts a compound annual growth rate (CAGR) of 76 percent from 2007-2012.
“We’re extremely pleased with the performance of the ARC 600 in our USB 3.0 chip design,” said Jui Liang CEO at Initio Corp. “The core provides just the right silicon area and power consumption for the solid state disk controller and USB 3.0 application. It has more than enough processing power to handle the 5.0 Gbit/s data rate of USB 3.0 as well as the more complex USB 3.0 control logic.”
“We’re thrilled to be part of Initio’s innovative new silicon design in the two high growth applications of SSD control and the USB 3.0 interface,” said Serene Shaw, Greater China Sales Director at ARC International.
“The ARC 600 is well suited for applications where the computing headroom of 8-bit CPUs like the 8051 has finally topped out and designers need a compact CPU core that can accommodate current and future design requirements, while maintaining the silicon footprint and power profile of the CPU it’s replacing.”
Showing posts with label ARC. Show all posts
Showing posts with label ARC. Show all posts
Monday, July 6, 2009
Wednesday, May 27, 2009
ARC, Realtek to extend reach of ARC Sonic Focus audio technology into PCs, laptops
COMPUTEX TAIPEI 2009, SAN JOSE, USA & ST. ALBANS, UK: ARC International and Realtek Semiconductor, the premier silicon supplier for PCs and laptops, have agreed to bundle the ARC Sonic Focus suite of audio enrichment software with Realtek codecs shipped to its OEM and ODM customers globally.
In return, ARC has optimized its Sonic Focus software technology for the Realtek codec for PC and laptop applications. The companies’ efforts already have resulted in a major win with a tier one PC OEM, in which the Sonic Focus software suite on a Realtek codec will enhance the multimedia experience for consumers using music, movies, and games.
“ARC’s Sonic Focus audio enrichment software is generating significant attention among key players in the PC and consumer electronics industry as a means of reducing bill-of-materials costs,” said Wayne Lin, vice president of Computer Peripherals Business Unit at Realtek Semiconductor Corp. “Sonic Focus technology also can be tailored to a specific device so it delivers a unique, signature sound experience. This creates differentiation for the OEM and ODM customer and is a key reason we chose to partner with ARC for the PC and laptop market.”
“The agreement with Realtek is a significant endorsement of ARC’s audio quality strategy by a renowned industry leader in the PC and embedded markets. Working in partnership, ARC and Realtek will extend the benefits of Sonic Focus audio technology to a broader range of OEMs and ODMs developing PC and laptop applications,” said Michael Franzi, worldwide vice president of marketing at ARC International.
“In the highly competitive consumer electronics market, the key to winning is providing OEM and ODM companies with fast development and cost-effective solutions that improve the multimedia experience for consumers. Sonic Focus technology is unique in its ability to achieve these goals, while improving the consumer audio experience. It was developed over years of partnerships with music and movie industry icons and now delivers a powerful audio experience to worldwide consumers using a variety of electronics products.”
The ARC-Realtek agreement marks another milestone in ARC’s new direction of offering complete Sound-to-Silicon solutions to chip manufacturers and OEMs and ODMs customers.
In return, ARC has optimized its Sonic Focus software technology for the Realtek codec for PC and laptop applications. The companies’ efforts already have resulted in a major win with a tier one PC OEM, in which the Sonic Focus software suite on a Realtek codec will enhance the multimedia experience for consumers using music, movies, and games.
“ARC’s Sonic Focus audio enrichment software is generating significant attention among key players in the PC and consumer electronics industry as a means of reducing bill-of-materials costs,” said Wayne Lin, vice president of Computer Peripherals Business Unit at Realtek Semiconductor Corp. “Sonic Focus technology also can be tailored to a specific device so it delivers a unique, signature sound experience. This creates differentiation for the OEM and ODM customer and is a key reason we chose to partner with ARC for the PC and laptop market.”
“The agreement with Realtek is a significant endorsement of ARC’s audio quality strategy by a renowned industry leader in the PC and embedded markets. Working in partnership, ARC and Realtek will extend the benefits of Sonic Focus audio technology to a broader range of OEMs and ODMs developing PC and laptop applications,” said Michael Franzi, worldwide vice president of marketing at ARC International.
“In the highly competitive consumer electronics market, the key to winning is providing OEM and ODM companies with fast development and cost-effective solutions that improve the multimedia experience for consumers. Sonic Focus technology is unique in its ability to achieve these goals, while improving the consumer audio experience. It was developed over years of partnerships with music and movie industry icons and now delivers a powerful audio experience to worldwide consumers using a variety of electronics products.”
The ARC-Realtek agreement marks another milestone in ARC’s new direction of offering complete Sound-to-Silicon solutions to chip manufacturers and OEMs and ODMs customers.
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