INTEL DEVELOPER FORUM, SAN FRANCISCO, USA: Intel Corp. today unveiled the Intel Atom processor CE4100, the newest SoC in a family of media processors designed to bring Internet content and services to digital TVs, DVD players and advanced set-top boxes.
The CE4100 processor, formerly codenamed "Sodaville," is the first 45nm-manufactured consumer electronics (CE) SoC based on Intel architecture. It supports Internet and broadcast applications on one chip, and has the processing power and audio/video components necessary to run rich media applications such as 3-D graphics.
"Traditional broadcast networks are quickly shifting from a linear model to a multi-stream, Internet-optimized model to offer consumers digital entertainment that complements the TV such as social networking, 3-D gaming and streaming video," said Eric Kim, senior vice president and general manager, Intel Digital Home Group. "At the center of the TV evolution is the CE4100 media processor, a new architecture that meets the critical requirements for connected CE devices."
CE industry rallies around Intel CE media processors
Joining Kim on stage during his keynote were executives from Adobe Systems, BBC (British Broadcast Company), CBS, Cisco and TransGaming. These and other companies are working with Intel to advance content, services and infrastructure for connected CE devices.
As TVs become more interactive, Adobe Flash is an important enabling technology to help content developers blend together video, 3-D animation and rich graphics. Intel is working with Adobe to port Adobe Flash Player 10 to the family of Intel CE media processors to optimize the playback of graphics and H.264 video to enable for the first time a wide array of Flash-based content on the television.
"The architecture of Intel media processors provides a powerful and innovative platform to showcase Flash-based applications in a vivid way," said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe.
"Flash Player 10 combined with the performance of the Intel media processor and its support for standards such as OpenGL ES 2.0 offers a compelling environment for Flash-based games, videos and other rich Web content and applications." The companies expect Adobe Flash Player 10 to be available in the first half of 2010 for Intel media processor-based CE devices.
Malachy Moynihan, vice president for video product strategy, Cisco Service Provider Video Technology Group, discussed how delivering premium video to the TV will require intelligent networks and content storage.
"Cisco is helping service providers evolve their networks to a medianet, integrating the best elements of the existing broadcast infrastructure with carrier-grade IP networks to provide new services like unified video experience," said Moynihan.
"The crucial components to enable a unified video experience include the need for an emerging monetization model across the video ecosystem as well as client devices with quality graphics and a high-performance processor to truly enhance the visual appeal for consumers."
On-demand gaming for TV
TransGaming President and CEO Vikas Gupta announced an on-demand gaming service called GameTree.tv to be optimized for connected digital TVs and CE devices powered by Intel media processors.
"At TransGaming, we're in the business of enabling existing games to operate on alternative operating systems," said Gupta. "Since Intel CE processors run on Intel architecture, it's a fast and easy migration from the PC to the CE platform."
The GameTree.tv service will offer a broad library of games such as sports, action and adventure and provide content developers with a software development kit to support the migration of existing games and the development of new games based on the Intel CE platform. It will help revolutionize the delivery and global consumption of video games and provide a turnkey monetization strategy for CE manufacturers and cable/satellite providers (MSOs).
TV widgets, interactive TV applications
Intel CE media processors provide a full-featured software framework called Widget Channel for the development of Internet applications, or TV widgets. Broadcast networks such as CBS are expanding the gallery of TV widgets to help their viewers find and connect to premium content in a more personalized manner.
"Navigation is the No. 1 challenge for today's television viewers," said George Schweitzer, president, CBS Marketing. "Intel's CE technology and our new TV Widget platform are designed to help people find the shows they want and discover new programs that are relevant to their interests. What's more, the TV Widget gives us another platform to connect and interact with our audience while delivering an exciting new television experience."
Intel is working with the industry to expand Widget Channel to provide consumers a range of services such as movies, music, games and personal videos. TV Widgets and services shown at IDF were from Accedo Broadband*, The Associated Press*, BIGSTAR.tv*, CBS*, CinemaNow*, Dailymotion*, Immediatek*, Mediafly, MyVideo*, Netflix*, PlayJam*, RadioTime*, RallyPoint*, ShowTime Networks*, Tagesschau* and WhereverTV.*
Intel Atom processor CE4100
The CE4100 processor can deliver speeds up to 1.2GHz while offering lower power and a small footprint to help decrease system costs. It is backward compatible with the Intel Media Processor CE 3100 and features Intel Precision View Technology, a display processing engine to support high-definition picture quality and Intel Media Play Technology for seamless audio and video.
It also supports hardware decode of up to two 1080p video streams and advanced 3-D graphics and audio standards. To provide OEMs flexibility in their product offerings, new features were added such as hardware decode for MPEG4 video that is ready for DivX Home Theater 3.0 certification, an integrated NAND flash controller, support for both DDR2 and DDR3 memory and 512K L2 cache.
The CE SoC contains a display processor, graphics processor, video display controller, transport processor, a dedicated security processor and general I/O including SATA-300 and USB 2.0.
Showing posts with label 45nm SoC platform. Show all posts
Showing posts with label 45nm SoC platform. Show all posts
Thursday, September 24, 2009
Saturday, September 5, 2009
Industry's first fully integrated 45nm SoC platform from NXP for HD DVRs and STBs
EINDHOVEN, THE NETHERLANDS: NXP Semiconductors unveiled a new family of highly integrated system-on-chip products enabling a complete range of high-performance solutions for mainstream HD DVRs and set-top box platforms in global satellite, cable and IPTV networks.
Representing the world'’s first fully integrated 45nm set-top box SoC platform incorporating multi-channel broadcast receivers, the NXP PNX847x/8x/9x delivers advanced broadcast decoding, media processing and graphics rendering technologies.
This comprehensive feature set provides an optimized system that significantly reduces manufacturer bill-of-materials costs and power consumption and also ensures advanced picture quality for an improved home entertainment experience.
Having developed the industry’s first 45nm digital TV platform, NXP is maintaining its leadership in manufacturing innovation by introducing the world’s first 45nm set-top box SoC solution integrating multi-channel broadcast receivers.
The new NXP STB SoC family includes a number of models designed for different operator network categories, including the PNX849x for satellite set-top boxes, the PNX848x for cable and the PNX847x for telco and over-the-top on-line VOD solutions.
“The digital home is currently undergoing an exciting transformation, where advanced technologies previously limited to high-end devices are becoming increasingly available to mainstream users,” said Christos Lagomichos, Executive Vice President and General Manager, Home Business Unit, NXP Semiconductors.
“The new NXP system-on-chip family helps operators and manufacturers capitalize on some of the most exciting market trends, including personalized multi-screen services, while ensuring rich navigation and improved multimedia and Internet TV experiences. In addition, 45nm technology advancements significantly boost power efficiency, facilitating early compliance with emerging industry regulation.”
Using an innovative power management architecture specifically designed to maximize energy efficiency, the PNX847x/8x/9x SoC family facilitates STB compliance with the latest EnergyStar and EC Code of Conduct regulations.
With a dedicated on-chip microcontroller resource to coordinate power management for the entire system, the NXP PNX847x/8x/9x family delivers the flexibility to enable opportunistic use-case based power optimization as well as ultra-low power stand-by operation to implement less than one watt STB complete system level standby power modes.
The NXP PNX847x/8x/9x also features an advanced Imagination Technologies POWERVR 3D graphics processing unit (GPU) to render advanced programming navigation user interfaces, games and other 3D content. The POWERVR GPU provides a mature and proven OpenGL 2.0 compliant 3D HW platform that is supported by an extensive eco-system of tools, software and 3D content developers.
Based on a powerful 1250DMIPS ARM Cortex-A9 Superscalar applications CPU architecture, the PNX847x/8x/9x delivers advanced system level performance for secure, multi-room DVR video streaming on home networks and for fast execution of Java-based STB middleware engines.
Combined with a rich set of hardware and DSP based content decoding resources, the ARM Cortex-A9 CPU’s internet software technology eco-system delivers industry leading performance for user interface environments based on Adobe Flash and web browser technologies.
Dedicated hardware for flexible content format decoding along side ARM architecture optimizations for Javascript and Flash components ensures that the PNX847x/8x/9x can deliver the most responsive and robust user experience for on-line VOD and other content delivered via the internet.
The system-on-chip also capitalizes on NXP’s industry leading Digital TV technology innovations, featuring advanced picture processing technology. High performance de-interlacing, picture scaling, noise reduction, color management and image compositing engines generate 1080P60 video display outputs with Blu-ray image quality.
NXP’s advanced SoC integration enables a complete system hardware design to be realized in some configurations with the addition of only DRAM and flash memory ICs.
For more complex STB system implementations, NXP combines the SoC in a chip-set with tuner, modem DAA line-side device and card-reader interface ICs, to deliver a very low system bill of materials. A family of fully engineered set-top box reference hardware system and software development kit will be provided for product evaluation and system integration.
The new NXP PNX847x/8x/9x will be available in sample quantities in Q4 2009.
Representing the world'’s first fully integrated 45nm set-top box SoC platform incorporating multi-channel broadcast receivers, the NXP PNX847x/8x/9x delivers advanced broadcast decoding, media processing and graphics rendering technologies.
This comprehensive feature set provides an optimized system that significantly reduces manufacturer bill-of-materials costs and power consumption and also ensures advanced picture quality for an improved home entertainment experience.
Having developed the industry’s first 45nm digital TV platform, NXP is maintaining its leadership in manufacturing innovation by introducing the world’s first 45nm set-top box SoC solution integrating multi-channel broadcast receivers.
The new NXP STB SoC family includes a number of models designed for different operator network categories, including the PNX849x for satellite set-top boxes, the PNX848x for cable and the PNX847x for telco and over-the-top on-line VOD solutions.
“The digital home is currently undergoing an exciting transformation, where advanced technologies previously limited to high-end devices are becoming increasingly available to mainstream users,” said Christos Lagomichos, Executive Vice President and General Manager, Home Business Unit, NXP Semiconductors.
“The new NXP system-on-chip family helps operators and manufacturers capitalize on some of the most exciting market trends, including personalized multi-screen services, while ensuring rich navigation and improved multimedia and Internet TV experiences. In addition, 45nm technology advancements significantly boost power efficiency, facilitating early compliance with emerging industry regulation.”
Using an innovative power management architecture specifically designed to maximize energy efficiency, the PNX847x/8x/9x SoC family facilitates STB compliance with the latest EnergyStar and EC Code of Conduct regulations.
With a dedicated on-chip microcontroller resource to coordinate power management for the entire system, the NXP PNX847x/8x/9x family delivers the flexibility to enable opportunistic use-case based power optimization as well as ultra-low power stand-by operation to implement less than one watt STB complete system level standby power modes.
The NXP PNX847x/8x/9x also features an advanced Imagination Technologies POWERVR 3D graphics processing unit (GPU) to render advanced programming navigation user interfaces, games and other 3D content. The POWERVR GPU provides a mature and proven OpenGL 2.0 compliant 3D HW platform that is supported by an extensive eco-system of tools, software and 3D content developers.
Based on a powerful 1250DMIPS ARM Cortex-A9 Superscalar applications CPU architecture, the PNX847x/8x/9x delivers advanced system level performance for secure, multi-room DVR video streaming on home networks and for fast execution of Java-based STB middleware engines.
Combined with a rich set of hardware and DSP based content decoding resources, the ARM Cortex-A9 CPU’s internet software technology eco-system delivers industry leading performance for user interface environments based on Adobe Flash and web browser technologies.
Dedicated hardware for flexible content format decoding along side ARM architecture optimizations for Javascript and Flash components ensures that the PNX847x/8x/9x can deliver the most responsive and robust user experience for on-line VOD and other content delivered via the internet.
The system-on-chip also capitalizes on NXP’s industry leading Digital TV technology innovations, featuring advanced picture processing technology. High performance de-interlacing, picture scaling, noise reduction, color management and image compositing engines generate 1080P60 video display outputs with Blu-ray image quality.
NXP’s advanced SoC integration enables a complete system hardware design to be realized in some configurations with the addition of only DRAM and flash memory ICs.
For more complex STB system implementations, NXP combines the SoC in a chip-set with tuner, modem DAA line-side device and card-reader interface ICs, to deliver a very low system bill of materials. A family of fully engineered set-top box reference hardware system and software development kit will be provided for product evaluation and system integration.
The new NXP PNX847x/8x/9x will be available in sample quantities in Q4 2009.
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