SiliconBlue well poised for “Year of the Smartphone”

SANTA CLARA, USA: SiliconBlue Technologies, the leader in Custom Mobile Device solutions optimized for mobile handset applications, announced that it has captured design wins in over 30 different smartphones and mobile internet devices driven by the intense competition and growth in this segment of the handset market.

According to Gartner, smartphone sales grew 72.1% in 2010 over the prior year, accounting for over 22 percent of all handsets shipped in 4Q2010. With such explosive growth, the competition for market share is intense as handset vendors add capabilities to their handsets at a pace that is much faster than the semiconductor industry’s ability to integrate them.

“Smartphone vendors are looking to differentiate by adding new capabilities such as dual-core processors, gesture processing, multiple display support, and 3D,” said Jon Erensen, Research Director of Consumer Applications and Devices at Gartner. “This desire to differentiate, combined with time-to-market pressures, creates a strong need for solutions that can be customized and added to existing platforms.”

“We are excited about the design win momentum that we are carrying into 2011,” said Kapil Shankar, CEO of SiliconBlue. “Our customers realize that our Custom Mobile Device solutions enable innovation that drives revenue, and also profitability.”