Maxim demos focus on integration, differentiating company from analog peers

SUNNYVALE, USA: Executives from Maxim Integrated Products, Inc. (Nasdaq:MXIM) highlighted the company's focus on analog integration at its recent Analyst Day held in San Francisco.

Maxim is unique among semiconductor companies in the range of disparate analog functions that it can combine onto a single chip. The Company's highly integrated solutions help customers get to market faster with systems that are smaller and consume less power.

A presentation by Tunc Doluca, Maxim's president and chief executive officer (CEO), addressed the company's history of innovation that enables the highly integrated products today. An executive panel discussion elaborated on the integration message with examples of successful integrated circuits (ICs) designs.

The company's focus on integration leverages Maxim's rich intellectual property (IP) and analog building blocks, allowing it to offer complete solutions. Highly integrated solutions support a wide range of end markets and products such as smartphones, tablets, and networking equipment as well as industrial applications such as smart meters, automobiles, and portable medical equipment.

For example, its latest integrated product for smart meters replaces seven independent ICs and reduces costs by 40 percent, with accuracy that exceeds industry standards.

Maxim's highly integrated products represent 30 percent of revenues, up from 14 percent just five years ago. Based on its success of integrated products in the consumer market, the Company is accelerating its integrated products into other growth markets such as industrial and communications infrastructure.

Known for its innovative analog building blocks, Maxim also specializes in leading-edge process technologies and a culture of collaboration, which are all critical prerequisites for successful product integration.

"The analog market is changing with a shift toward greater integration," said Tunc Doluca. "Maxim is the analog integration pioneer. It is through integration that we can differentiate ourselves from other analog companies." Under Doluca, who became CEO in 2007, Maxim has increased its product portfolio to 6,500 integrated circuits in 28 major product categories, instilled a culture of innovation, enhanced its manufacturing and supply-chain operations, and reorganized to focus on end markets.