Revolutionary APU era begins in India!! AMD launches Fusion platform

BANGALORE INDIA: AMD, the world’s leading semiconductor design innovator, has launched the AMD Fusion Family of Accelerated Processing Units (APUs) a single die design – that combines the multi-core CPU (x86) technology with the powerful DirectX11-capable graphics and a parallel processing engine.Film actor, Gul Panag, launching the AMD chip.

The APU also includes a dedicated high-definition video acceleration block, and a high-speed bus that speeds data across the differing types of processor cores within the same design.

The APU comes in the following two versions based on performance and (low) power draw.

* E-Series, an 18-watt TDP APU formerly codenamed “Zacate” is for ultrathin, mainstream, and value notebooks as well as desktops and all-in-ones.
* C-Series, a 9-watt APU formerly codenamed “Ontario” for netbooks and small form factor desktops and devices.

Over 11 AMD Fusion-based systems will be launched in India in the first half of 2011 from leading manufacturers including Sony, HP, Dell, Lenovo, Asus, MSI and Toshiba, who will deliver AMD Fusion APU-based systems at very compelling value and mainstream price points.

A 90 member team from AMD’s Research and Development Team in Hyderabad played a significant role in the design and development of the microprocessors, Fusion SoCs (system on chips), graphics and media solutions.

“AMD Fusion marks a monumental shift in computing performance, experience and possibilities because of the powerful combination of CPUs and discrete-level GPUs,” said Ravi Swaminathan, MD and regional VP, Sales & Marketing, AMD India at the launch in Bangalore. “AMD Fusion will eliminate the need for consumers to choose between power and performance enabling exciting new computing experiences at price points that offer tremendous value. This will also allow our partners to offer exciting new form factors on a robust computing platform. “With the APU technology in our stable, we will define the industry standard in personal computing."

“The concept of synergizing the CPU and GPU has been intriguing right from the start. APU designs enable an amazing experience in any form factor, and are designed to provide significant advantages in power and design simplicity over competing multi-chip solutions,” said, Manju Hegde, corporate VP, Fusion Experience Program.

“Through Fusion, AMD is targeting the “sweet spot” for accelerated HD experiences across notebooks, desktops and HD netbooks. Following the successful strategy set by our discrete GPU business, our Fusion APUs are focused on delivering a performance advantage consumers can see and feel in the highest-sales volume segments of the PC industry.”