Backed by growth of data converters, which is the second fastest growing product category in general purpose analog. General purpose analog is projected to have a compound annual growth rate of 11 percent over the next five years.
Data converter revenue is projected to reach just under $3 billion in 2010. This is a 26 percent recovery from 2009. This is due to strong showings in the communications and industrial segments, where data converters are used prominently, as well as strong showings from the automotive segment.
Key application growth opportunities for data converters are automotive radar, smart grid data aquisition, digital power supplies for network equipment, SDR, PA linearization, and other wireless infrastructure applications. The communications sector is expected to overtake the industrial segment in terms of revenue this year. Databeans predicts that this segment will grow 30 percent from 2009 to just over $1 billion.
The majority of market share for data converters is held only by a few key players. Texas Instruments, Maxim Integrated Products, Linear Technology, and National Semiconductor control 32 percent of the data converter market combined.
Analog Devices, however, is the top market share winner, controlling 45 percent of the market. This is no surprise however; 40 percent of Analog Devices' total revenue comes from data converters.
Worldwide General Purpose Analog Revenue Forecast by Product Type
Databeans Estimates, June 2010.
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