STMicroelectronics reorganizes regional structure

INDIA: STMicroelectronics today announced changes in its global sales and marketing organization, aimed at better serving its customers, improving the overall effectiveness of its sales and marketing structure, The moves, which will be effective January 1, 2010, will consolidate ST’s regions in Asia to two: Greater China and South Asia, Japan and Korea.

The Greater China and South Asia region will be led by Corporate Vice President Francois Guibert, who has guided ST’s efforts in the Asia/Pacific region since June 2006. Under his direction, ST’s revenue in the region has increased more than 10%* in a declining market. Within this region, ST’s headquarters for sales and marketing will be based in Shanghai, while the company will keep its manufacturing headquarters in Singapore.

The Japan and Korea region will be led by Corporate Vice President Marco Cassis, currently the head of ST Japan. Since taking the helm of ST Japan in September 2005, Cassis has strengthened ST’s presence in the automotive and gaming markets and increased the Company’s revenue in Japan by more than 70%*.

Moving from Greater China to the Americas, Corporate Vice President Bob Krysiak will spearhead ST’s efforts to expand into Central and South America and continue to increase market share in North America. Krysiak established ST’s Greater China structure and regional headquarters in Shanghai and laid the foundation for solid progress in its sales and marketing efforts.

Andrea Cuomo will continue his excellent work as Executive Vice President and General Manager of Sales and Marketing for ST’s Europe, Middle East, and Africa (EMEA) region.

With this move, STMicroelectronics has put in place an organization to further improve the overall focus and effectiveness of its sales and marketing efforts. This structure is also aimed at better serving customers by giving them earlier access to the Company’s continuous wave of new products and technologies.

ST’s worldwide sales and marketing initiatives focus on key global challenges and market trends. The Company’s innovative semiconductor solutions address the importance of energy saving, the increasing need for affordable and accessible healthcare, and the growing concern for safety and security.

Likewise, ST products help feed the consumer appetite for the internet everywhere and on everything, a world without wires, and compelling multimedia content and applications.