Open-Silicon expands global reach of custom ASIC design with PrinSipa as sales rep

MILPITAS, USA: Open-Silicon Inc., a leading ASIC design and semiconductor manufacturing company, announced that due to the increasing international demand for open market IC solutions, the company has teamed with PrinSipa as Open-Silicon's representative for the UK and Ireland.

The engagement with PrinSipa will further extend the successes Open-Silicon has already seen in Europe, providing leading edge technology solutions to customers seeking high quality ASIC design support as well as develop-to-spec IC services.

Open-Silicon's OpenMODEL(TM) will be a key offering for PrinSipa to extend to its customers. The OpenMODEL enables customers to utilize the best technology available on the open market. Combining the foundry that is the best match for the product type, with the world's best IP, allows designers to build the best possible custom silicon.

In addition, Open-Silicon has seen a growing demand for its PowerMAX Technology, which is used to optimize designs for low-power, especially in the markets that PrinSipa serves, such as consumer, storage, telecommunications, and industrial.

"PrinSipa has proven market and customer knowledge and their commitment to the support of the SoC design-in process made PrinSipa the ideal representative partner. We look forward to leveraging PrinSipa's local presence to continue the growth and success we have experienced in Europe," said Dave Krishna, VP of worldwide sales at Open-Silicon.

David Clark, Managing Partner at PrinSipa added: "Open-Silicon's outstanding product offering, together with its professional and open culture, make it an ideal PrinSipa partner. Open-Silicon is a principal who is sure to be at the heart of our representational strategy and together, our mission is to evolve Open-Silicon into an indispensable SoC and ASIC technology partner to the UK and Ireland customer base."