Thursday, October 20, 2011

Cypress strongly affirms commitment to SRAM market

SAN JOSE, USA: Cypress Semiconductor Corp., the established SRAM industry leader, affirmed its commitment to the market with the announcement of strategic investments in new product development and manufacturing.

The investment in new product development centers on the next generation of high-performance synchronous SRAMs, vital to the performance of high-speed networking equipment. Cypress is now sampling QDRII+ Xtreme SRAMs announced with the QDR Consortium earlier this year, and is investing to extend the QDR architecture with new products in 2012.

Cypress has also completed a major capacity expansion with a foundry partner that triples capacity for its advanced 65-nm SRAM products with very low lead-times. In addition Cypress is also investing in a new wafer manufacturing process technology and expanding its patented “autoline” packaging and test capability that dramatically cut Cypress’s packaging time and cost.

Cypress’s investment is part of its long-term product strategy and is unparalleled in the industry. In recent years, numerous suppliers have either de-emphasized or exited the SRAM market, including reports from a number of customers that they have recently received end-of-life notices from Samsung Electronics informing them that Samsung will complete final shipments for all synchronous SRAMs by the end of 2012.

“Cypress’s first product launched almost 30 years ago was a 1-kilobit SRAM, and from that point on we have never wavered from our commitment to our customers,” said T.J. Rodgers, president and CEO of Cypress. “At a time when the actions of SRAM suppliers are causing valid concerns among customers about their supply and development roadmaps, it is appropriate for Cypress to further invest in the SRAM market and continue to support our customers for the long term.”

“Our commitment to the market has been rewarded, as our SRAM business is now the unquestioned industry leader,” Rodgers said. “Our promise to customers is to continue to provide the broadest SRAM portfolio with leading-edge technology, clear roadmaps to future generations of products, and superior quality and delivery.”

“By continuing to invest strategically in the market, we are assuring our customers that we will support their efforts to provide new generations of higher-performance equipment to keep up with expanded data networking requirements across the globe that are not abating,” said Dana Nazarian, executive VP of Cypress’s Memory Products Division. “SRAMs continue to provide clear performance advantages over other memory technologies.”

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.